A recent coaching session touched upon the growing trend that some marketers have adopted to squeeze out sales from exiting traffic.

In other words, you visit a website and read the salesletter. You decide it’s not for you, so you leave. But when you try leave (either as you close your browser or simply hover your mouse outside of it), the website attempts to make a last-ditch offer. The common practice is to offer a discount, and a recent trend is to make it through virtual sales assistant just before the prospect clicks away from the screen. (Virtual assistant or not, it is no different than a one-time offer appearing in an exit pop-up or spawned browser window once the visitor leaves.)
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I found the strangest of post today.  Well not really that strange when you take it in the context of affiliate marketing.  After all, in any form of marketing  / advertising, what really defines strange?

Anyway, this post seems to be from sometime in 2006. The author wrote about bloggers posting too often would hurt the sphere community in the long run.  Well I wonder what he feels about frequent blog post in todays’ blog world where Big G will kick you to the dusty curbs of nowheresville if their bots hit your site and don’t find recent post almost daily.  Then again, that was proven to be a “myth” about all search engines.  In fact the post I’m going to refer you to sits on a blog page with a date of June 2006! Yet it has PR4.  Go figure.  Well I’ll touch more on the SE myths that have been exposed in another post, I just wanted the curious to check out this article and hopefully express some opinion or another on the frequency issue.  Affilaite marketing is a strangebeast indeed.

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Breakthrough New Software…
Simplifies Creating & Managing Domains

Do you work with a lot of domains and sub-domains… for AdSense, Affiliate Reviews, Articles, Blogs, Bum Marketing, Datafeeds or Squeeze Pages? Are you using any type of automated page generation or blog building software? Read the rest of this entry »

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Write Your Own Recommendations & Ads: You can always take any pre-written text provided in an affiliate marketing program and see how they work for you, but it’s generally better to write your own recommendations and ads. This will add a personal touch and persuade your readers to find out more.

Know Your Target Reader’s Needs: Because affiliate marketing has become highly competitive, it is very important that you understand the benefits and features of the products you market that will appeal to your target readers.

Speak From Experience: Give examples of how the particular product has worked for you. Don’t just “Say” you love it…illustrate the exact benefit you have experienced from the use of the product.  Carefully consider this one a bit so you can give an example that would be directly relevant to your affiliate product. Read the rest of this entry »

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A blog is an excellent tool to help you build your online business. In addition to the fast visits by search engine spiders one of the greatest benefits of starting a blog for your online business is that it gives you a sort of ‘neutral-ground’ to engage your potential customers on. Starting a blog will allow you to engage your site visitors in a casual manner so that their auto-defense to a ’sales-pitch’ is shut down. Provided you give them a reason to shut it down. I repeat, “GIVE” them a reason to relax and receive your message. Most Internet affiliate marketers use their blogs to “Give-away” something of interest and value to the reader that is related to a product you want to sale to that audience eventually. Also, on your blog, you become the ‘Expert’ in your subject because you get to share all the knowledge from your perspective. If you are new to the notion of blogging and want more tips on how to start a blog for your online business check out this article by Katherine O. Huether. This article features advice on how to get started and why you should have one.

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